Wear It Pink this October
15/10/2025
October is when pink becomes much more than just a colour, it’s a statement. Welcome to Wear It Pink, Breast Cancer Now’s biggest fundraising event of the year. The idea’s simple, but the impact can be huge!
What Is Wear It Pink?
Wear It Pink can be seen as a giant nationwide pink party, except instead of cake and balloons, you raise money, awareness, and hope. On 24 October 2025, people across the UK wear pink, host engaging events, and help make life-changing breast cancer research and vital support happen.
Whether at work, school, in your community or at home, you join by wearing pink and fundraising your way.
Why Wear it Pink?
Taking part in Wear it Pink day will help fund life-changing research, support and breakthroughs.
Let’s Do This Together
Join in, wear pink, raise money and help change lives. Head to Breast Cancer Now’s page for more information
Sources
- Cancer registration statistics: NHS Digital (2024). Cancer registration statistics, England: 2022. Average figures for 2020-22. Public Health Scotland (2024). Cancer incidence in Scotland. Average figures for 2020- 22. Welsh Cancer Intelligence and Surveillance Unit (2024). Breast cancer incidence. Average figures for 2019-21. Northern Ireland Cancer Registry (2024). Average figures for 2020-22.
- All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4356 adults, of which 2283 are females. Fieldwork was undertaken between 2 –4 September 2025. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
- Cancer Research UK (2018). Lifetime risk of cancer. Available at: cancerresearchuk.org/health-professional/cancer-statistics/risk/lifetime
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